The madeone concept was born out of our own professional experiences with successful mass customization businesses at the Global Sports Brand Nike and our own start-up organization named helmade which has put a stamp on the world of customization experiences in a highly complex industry. Since 2015 the helmade customization service is revolutionizing the helmet industry by allowing helmet manufacturers to offer customized products to their customers. As a consequence we have brought to life madeone as our overarching company setup with helmade being our first portfolio brand and running business case. To us the future of products and services is custom. We are a team of fast living minds with true passion for design and individuality. madeone represents and offers you Customization as a Service (CaaS). We are passionate about this business potential and believe all companies and brands should have the possibility to add a customization service to their existing product lines. We invest in our teams and digital experiences, exciting new business models, production methods and inspiring concepts that drive the future of customization.