A highly profitable part of your business
Customers expectations are completely different: People are willing to wait for a customized product, this waiting time even adds value to the overall experience and allows to interact with customers during the process of production. Nobody will ever question a recommended retail price of a customized product. A study from Deloitte shows that people are willing to pay a 20% up for a more personalized product. We know, from our own business with helmade, offering customized helmets, that this is still a pretty low number. Depending on the product itself, the value of the experience combined with the basic product price, you can easily charge up to 50% more for a customized product. Adding a mass customization business dimension (concepted and implemented the right way) can without any doubt represent a highly profitable part of your digital business.